A/B Testing in SalesTarget

A/B testing in SalesTarget helps you figure out which version of your email works better — without guessing.

SalesTarget sends two versions of the same email to different leads, measures performance using the metric you choose, and automatically continues with the better-performing variant.

This article covers everything you need to know about how A/B testing works inside a campaign.

What Can You A/B Test?

You can create two variants in a campaign step and test:

• Subject lines
• Email content
• Subject line + email content together

Each step in your campaign allows only 2 variants. This limit keeps results clear and statistically reliable.

How Traffic Is Split

SalesTarget automatically splits leads 50/50 between the two variants. Here is an example with 200 total leads:

You do not need to configure the split manually — it is handled automatically.

How the Winner Is Chosen

Before starting the test, you choose one metric to determine the winner:

• Open Rate — Best for testing subject lines
• Reply Rate — Best for testing email content
• Click Rate — Best for emails with links

SalesTarget compares both variants using the selected metric and automatically selects the winner. No manual action required.

Minimum Sample Size

The test always uses 50% of your total leads. This ensures the result is statistically meaningful and not skewed by a small sample.

You do not need to configure this — it is handled automatically. This is also why A/B testing works best with larger lead lists. Avoid testing with very small lists where results may not be reliable.

What Happens After a Winner Is Selected?

Once a winner is chosen:

• The losing variant is disabled automatically
• The winning variant continues for all remaining leads
• Any future leads added to the campaign also receive the winning variant

No manual action is required from you at any point in this process.

Important Rules to Know

• Only 2 variants are allowed per step
• A/B testing runs once per step
• You cannot add more variants after the test has started
• Editing variants during the test is not recommended, as it can affect result accuracy
• Winner selection is fully automatic — manual override is not available

Best Practices

• Test one change at a time — either subject line or content, not both at once, when possible
• Use Open Rate when testing subject lines
• Use Reply Rate when testing email body content
• Use Click Rate only for emails that include links you want leads to click
• Avoid A/B testing with very small lead lists — results can be unreliable

FAQ

Summary

A/B testing in SalesTarget is fully automatic and simple to set up. You create two variants, choose a metric, and SalesTarget handles everything else — splitting traffic, measuring results, selecting the winner, and continuing with the best-performing variant.

• 2 variants per step, 50/50 split automatically
• Winner selected based on open rate, reply rate, or click rate
• Losing variant disabled, winning variant continues for all remaining leads
• No manual action needed at any stage