Not every lead is ready to buy.
Do you know which ones are?
Intent-Based Lead Scoring combines ICP filters with Intent Topics — so the leads that surface at the top of your list are the ones actively researching a solution like yours right now.
Your pipeline is full of the right companies. You just don't know which ones are ready.
ICP fit tells you who you should be selling to. It doesn't tell you who's ready to buy today. Intent-Based Lead Scoring fixes that — it tells you who to call first.
ICP fit tells you who.
Intent data tells you when.
ICP fit
How closely the lead matches your ICP filter parameters — industry, company size, revenue, seniority, and Tech Stacks.
Intent score
Whether the company is actively researching relevant topics — powered by Bombora Intent Topics filter. Topic score above 60 indicates in-market behaviour.
Combine both — ICP filters plus Intent Topics — and results surface accounts that both fit your profile AND are actively in-market.
Set your ICP filters. Add Intent Topics.
Results ranked by relevance.
Set your ICP filters
Use the Business and People filter panel — industry, company size, revenue, seniority, department, and Tech Stacks. These define your ideal customer for every search.
Add Intent Topics to your search
Use the Intent Topics filter to surface companies actively researching relevant topics, powered by Bombora. Combine with ICP filters for results that are both fit and in-market.
Results filtered to highest-priority leads
Accounts matching your ICP AND showing active intent surface first. SDRs start with the most relevant leads — no manual sorting needed.
Lead scoring is the output. These features are the input.
ICP Builder — the fit comes from your ICP parameters.
Set your ICP filters once and every search focuses on matching accounts. The more precise your parameters, the more relevant your results.
Real-Time Signal Discovery — signals strengthen intent.
A funding round or hiring spike in an ICP-fit account is a strong intent indicator. Combine signal filters with Intent Topics for highest-priority accounts.
Built-In Lead Enrichment — enriched data powers relevance.
Tech Stacks, workforce trends, and Intent Topics make results relevant. Unlock enrichment and act immediately.
